360° product photography vs 3D modeling vs a lifelike 3D viewer

At a glance

• 360° turntable photography: a sequence of photographs that customers rotate through. Only the captured angles are available, and zoom is limited by photo resolution.
• Traditional 3D modeling: a designer builds a 3D model. It can rotate freely, but production takes weeks and is expensive, and reproducing real textures such as leather or knitwear photographically is difficult.
• Lifelike 3D viewer (EVOVA): actual products are photographed and turned into 3D with AI neural rendering. Customers can rotate and zoom from their preferred angle while seeing photo-like real-world textures.

EVOVA cost and turnaround

Send the product to the EVOVA studio, and it will be ready within one week of arrival; the AI conversion itself takes a few hours. Production cost depends on the number of products and the contract terms. Leave us an enquiry and we will send a quote and explain the process. Two years of viewer use are included, and the customer pays round-trip shipping.

EVOVA can reduce costs by up to 97% compared with traditional 3D modeling, and AI significantly shortens modeling work that used to take four to five weeks.

Results

Based on Home & Shopping deployment data, adding a 3D viewer increased purchase conversion by 29% and reduced returns by 23%, while average dwell time rose from about 3 seconds to 45 seconds.

Which products are a good fit?

• Products where texture influences purchase decisions: leather goods such as bags and wallets, knitwear and apparel, shoes and jewelry.
• Beauty and cosmetic containers, home and lifestyle accessories.
• Small furniture can also be photographed in the studio. We provide separate guidance on photographing larger products.