MeTown’s GAMUT Runs Virtual Try-On Campaign with FCMM

MeTown’s fashion service GAMUT ran a participatory virtual try-on campaign with sports casual brand FCMM from September 23 to October 7. The campaign connected real brand products with style content created by users.

Participants selected one of five colors of an FCMM lightweight padded jacket, virtually tried it on using their own photo and posted the result to the event feed. The format invited users to create content reflecting their appearance and preferences.

Winner selection followed the close of the campaign. Virtual try-on and feed sharing formed a single participation flow, connecting the presentation of a brand’s product with users’ own content activity.

The campaign is an application of GAMUT’s AI virtual try-on in brand marketing. As a service for discovering, combining and sharing fashion, GAMUT gives users a way to explore looks and offers brands a point of contact built around their products.