MeTown Connects AI Agents to EVOVA for 3D Product Content Creation and Editing

MeTown, led by CEO Dohae Lee, has introduced AI agent integration to its web-based 3D content platform, EVOVA. Included in the October 11 update, the feature lets users describe the shapes and changes they want in natural language while an AI agent operates the platform’s creation and editing tools. Online sellers and content creators can use it to build 3D scenes for product presentations and promotion.

EVOVA connects Codex and Claude Code to its editor through MCP, a protocol that allows AI systems to use tools in external services. A connected agent can create new 3D shapes, modify the geometry and colors of an existing scene, and compare its work with reference photographs. Users can describe the desired result and request revisions rather than operate each editing tool themselves.

Applications include product presentation content and early design concepts. Online sellers can adjust the viewing angle of an existing product scene to highlight specific details. Designers and founders can develop a concept in 3D, then explore changes to its shape or color as they evaluate an idea.

The resulting scenes can also be used with EVOVA’s image and advertising features to prepare styled product images, social media advertising videos, and draft brand landing pages. Working from a single 3D asset allows users to vary the viewpoint and presentation for different sales channels and promotional purposes.

When a revision is needed, users can continue editing the existing scene. They can, for example, change the viewpoint to emphasize a particular product detail and review the result. The agent inspects the scene as it works, while users provide further direction to bring the visual result closer to their creative intent.

The integration extends MeTown’s work in 3D digitization for fashion and commerce into user-directed creation and editing. Its practical value lies in connecting a product’s 3D representation with the content needed to present and promote it.